Regional Facts & Figures

Winter Haven is the second largest of 17 municipalities located in Polk County, Florida.

Centered in the heart of the state, the community affords businesses convenient, low cost access to major customer markets such as Tampa and Orlando while offering an excellent quality of life.

Regional Population

…within 25 miles …within 50 miles …within 100 miles
719,851 3,575,063 8,982,099

Population of Winter Haven

1990 Census 2000 Census 2010 Estimate
24,725 26,487 34,691

Population of Winter Haven by Age

Cohort 1990 2000 2010
0-14 4,078 4,612 6.421
15-24 2,700 2,742 3,799
25-54 8,318 9,266 12,714
55-64 2,726 2,607 3,771
65+ 6,903 7,260 7,986

Population of Winter Haven by Race

Race 1990 2000 2010
White 18,795 18,941 22,622
Black 5,598 6,134 8,721
Asian 138 279 666
Hispanic 620 1,309 3,258
Other 194 1,133 2,682

Population of Winter Haven by Gender

Gender 1990 2000 2010
Male 11,221 12,180 16,454
Female 13,504 14,307 18,237

Labor Market Data for Winter Haven

Category 1990 2000 2010
Labor Force 10,741 10,685 13,947
Employed 10,032 10,029 12,258
Unemployed 709 656 1,689
Rate 6.6% 6.1% 12.1%

Workers by Occupation for Winter Haven

Category 1990 2000 2010
Management / Professional 2,626 2,631 3,617
Service Occupations 1,912 1,914 2,465
Sales & Office 3,120 2,928 3,208
Farming / Fishing / Forestry 363 121 152
Construction / Maintenance 996 1,019 1,320
Production / Transportation 1,015 1,416 1,496

Number of Households in Winter Haven

1990 2000 2010
10,941 11,833 14,684

Median Household Income for Winter Haven

1990 2000 2010
$23,695 $31,884 $38,678

Per Capita Income for Winter Haven

1990 2000 2010
$14,154 $20,383 $23,081

Median Family Income for Winter Haven

1990 2000 2010
$30,046 $39,657 $46,695

Owner Occupied Housing Value Winter Haven

1990 2000 2010
$60,700 $73,800 $110,674

Educational Attainment 25 Years+ Winter Haven

Category 1990 2000 2010
Not High School Graduate 5,184 4,567 4,212
High School Graduate 5,169 6,094 8,653
Some College, No Degree 1,157 1,041 4,847
Associates Degree 2,078 2,099 1,757
Bachelor's Degree 2,078 2,099 3,350
Graduate Degree or More 1,127 1,051 1,652


Research preparation Gordon Kettle, Economist
     Sources: U. S. Census Bureau, FL Dept. of Labor, University of FL, Claritas